Clothing

Sporting a familiar bike part in style, this shirt is good for all seasons and will keep you looking good while feeling good!

This stylish and comfortable t-shirt displays the familiar look of a bike chain on its front. This shirt was made by our friends at WI Bike Federation, so enjoy supporting your local biker while looking good!

Support your local biker and bike store with this fun shirt that tells everyone what you're all about!

Support your local biker and look good while wearing this Wisconsin Bike Federation T-Shirt! Stylized as the Wisconsin state lines with bikes all around!

Enjoy VeloCity's classic bike brandished on a cool gray, comfortable, short-sleeved shirt that's great for all types of weather!

Casual, comfortable, and stylish shirts to fit everyday needs while representing our local Wisconsin business! Wear the blue VeloCity Waves shirt to help you traverse the tides of life!

The Interurban Bike Trail is an incredible project that will connect Watertown to Oconomowoc. Frequent riders with VCC will already be familiar with some stretches of this path and know just how dedicated the Jefferson County Parks Department is to creating quality riding experiences! We're proud to be partnering with them to extend the Lake Country Recreational Trail. You can help support building the Jefferson County Interurban Bike Trail today by purchasing a fundraising t-shirt at VéloCity.

Enjoy VeloCity's classic bike brandished on a deep navy blue, comfortable, long-sleeved shirt that's great for all types of weather!

Casual, comfortable, and stylish gray long-sleeved shirts to fit everyday needs while representing our local Wisconsin business! Wear the VeloCity Waves shirt to help you traverse the tides of life!

These items are custom made and we fulfill each order individually. If you're interested in one of these, please call our store and we'll put your name down for one! Our very own jerseys to represent our local bike shop! These jerseys show off our unique beer bar/bike store vibes.

These bibs are custom made and we fulfill each order individually. If you're interested in one of these bibs, please call the store and we'll put your name down for one! These bibs are fashioned after our very own beer bar/bike store here in Pewaukee! The unique atmosphere is what we're known for, and we're hoping that you can take it with you wherever you ride!

YOUR BIGGEST SUPPORTER: THIN, BREATHABLE SOCKS WITH FIRM SUPPORT The perfect cycling sock. The ASPIRE is engineered with firm compression and a thin profile for a responsive feel. Firm compression supports every contour of the foot to reduce fatigue during long rides. The Seven cuff height is a classic crew. - Thin profile is designed to fit into any technical shoe with a barely-there feel. - Firmly hugs the contours of your feet to support the arch and help reduce fatigue. - Built to provide maximum breathability with signature fibers that wick moisture, keeping your feet cool, dry, and blister-free. - 65% Nylon / 29% Olefin / 6% Spandex

Your style meets performance: creative socks with high-performance features. Pay homage to your favorite places with the VISION Five Tribute series. Designed with high-performance fibers and moisture-wicking technology. - Features unique knitted patterns for every style. - High-performance fibers wick moisture to keep feet dry, cool, and blister-free. - Medium cushion provides all-day comfort while contoured fit gently hugs and supports feet while keeping socks in place. - 84% Nylon / 13% Olefin / 3% Spandex

Covering your nose and mouth may be critical to stopping the spread of viruses, but it doesn't mean you have to stop spreading the Specialized love. Our new reusable face masks offer comfortable, full coverage of the mouth and nose with a 100% cotton outer layer and soft inner layer made of a spandex and polyester blend. Adjustable elastic straps loop behind the ears to ensure a perfect fit with maximum comfort for all-day use by most adults. We bring a commitment to quality, style, and fit to all our apparel and our reusable face masks are no different. When it's time to clean your mask, simply hand wash it, then let it air dry. It'll be clear that underneath your new Specialized reusable face mask, you're smiling. - 2-Ply 100% Cotton Outside, 96% Poly/4% Spandex Inner Layer. - Care Instructions: Hand wash (up to 50 times), lay flat, and air dry. - Comfortable and breathable. - Elastic straps with an adjustable toggle for a comfortable, customizable fit behind your ears. - Important Information: Not for use in clinical settings where infection risk level through inhalation exposure is high. Not intended for use by small children. Not FDA cleared or approved. Authorized by FDA under EAU for use as source control by the general public as well as by HCP in healthcare settings to help prevent the spread of infection or illness during the COVID-19 pandemic. This product is authorized only for the duration of the declaration that circumstances exist justifying the authorization of the emergency use of medical devices, including alternative products used as medical devices, during the COVID-19 outbreak, under section 564(b)(1) of the Act,21 U.S.C. 360bbb-3(b)(1) unless the authorization is terminated or revoked sooner. Store in a cool, ventilated place. - One size fits most adults. - Specialized makes no guarantees or warranties, express or implied, the mask prevents infection or the transmission of viruses or diseases.

Comfortable, economical, and performance-driven, the Body Geometry Sport gloves are the perfect first-choice for riders more focused on comfort and a good time than setting records on every ride. They feature strategically placed gel pads throughout the palm, with additional foam padding in key contact areas. This combination ensures that you'll experience minimal hand fatigue from vibration, so you get more comfort and less pain. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort. - Body Geometry Sport Gel padding uses gel and foam padding in key contact areas to damp vibration and provide exceptional comfort. - Soft and absorbent Microwipe thumb brushes away sweat with ease. - Breathable upper mesh gives you enhanced breathability. - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves. - Reflective elements increase your visibility to motorists in low-light conditions.

Utilizing a blend of buttery soft yarns, our Road socks are a minimal, compressive sock that breathes and has a perfect blend of cushion and shoe feel. Meryl-Skinlife yarns fight odor with silver ions and move moisture, giving you a dry, bacteria-free environment your feet will appreciate. - Meryl skinlife yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Compression cuff adds security and comfort over the course of the entire ride. - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Vented mesh toe channel helps to keep things light and airy within the shoe. - Targeted textured zone under forefoot reduces slip. - Deep Y-heel and toe pockets provide a secure fit. - Graded cuff height.

Featuring a unique pad system designed by Dr. Kyle Bickel M.D., Specialized's Body Geometry gloves are ergonomically designed, scientifically tested to help reduce hand numbness by improving circulation, and equalizing pressure in the soft tissues of the hand. - Synthetic leather palm is both supple and durable. - Minimal teardrop shape for positive handlebar feel. - Absorbent Microwipe thumb surface for wiping away sweat. - Internal Equalizer padding, combined with external gel padding, was developed by Dr. Kyle Bickel M.D. to fill the recesses of the palm in order to create an even surface over the hand. This comes with the positive result of unrestricted bloodflow, which will greatly reduce numbness and tremendously enhance overall comfort. - High stretch, durable mesh top is soft and highly breathable. - Easy slip-on wrist cuff fits comfortably without inhibiting movement.

The Soft Air Reflective Tall socks provide the perfect hit of color and reflectivity in order to keep you visible to motorists at any time of the day or night. We take our Road Tall socks' super-soft and compressive construction and add reflective yarns to the top edge. This part is made up of millions of glass beads that receive and reflect light back to the source, so this reflective band gives you an active, moving element to make yourself more visible to drivers. - Compression cuff adds security and comfort over the course of the entire ride. - Graded cuff height. - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Reflective band on the cuff enhances visibility to motorists in low-light conditions. - Targeted textured zone under forefoot reduces slip. - VaporRize Soft Air yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Vented mesh toe channel helps to keep things light and airy within the shoe.

Comfortable, economical, and performance-driven, the Body Geometry Sport gloves are the perfect first-choice for riders more focused on comfort and a good time than setting records on every ride. They feature strategically placed gel pads throughout the palm, with additional foam padding in key contact areas. This combination ensures that you'll experience minimal hand fatigue from vibration, so you get more comfort and less pain. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort. - Body Geometry Sport Gel padding uses gel and foam padding in key contact areas to damp vibration and provide exceptional comfort. - Soft and absorbent Microwipe thumb brushes away sweat with ease. - Breathable upper mesh gives you enhanced breathability. - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves. - Reflective elements increase your visibility to motorists in low-light conditions.

The Hydrogen Aero Road Socks use the same VaporRize Hydrogen yarns used in our Hydrogen Vent Socks on the foot but adds a rib-knit cuff that gives you an aerodynamic advantage over normal socks. It's like getting free speed for your legs. - Rib-knit cuff has an aerodynamic stripe pattern, providing a speed advantage without needing a special fabric to be sewn to the sock. This allows for the ultimate comfort in this high-performance category. - VaporRize Hydrogen yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Powerband mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Vented mesh toe channel helps to keep things light and airy within the shoe. - Targeted textured zone under forefoot reduces slip. - 7" cuff height (size Medium)

Built for the coldest deep winter riding with our most insulating materials, our Merino Deep Winter Tall Socks are sure to keep your feet warm and dry. - Calf High - 18cm/7in with seamless toe construction - Fabric Content: 35% Merino Wool, 30% Polypropylene, 25% Polyamide, 5% Polyester, 5% Elastane - Full terry foot and front of ankle construction for exceptional heat retention - Resistex carbon yarn toebox speeds moisture wicking keeping your warmer longer without extra bulk - VaporRize blend of polyester and Richter merino wool offers exceptional warmth and odor protection

The Reflect Tall sock is the perfect hit of color and reflectivity to keep you visible in the day or night. We take our Road Tall sock construction, buttery soft and compressive, and add reflective yarns to the top edge. Made up of millions of glass beads that receive and reflect light back to the source, the reflective band gives you an active, moving element to make yourself visible to drivers. - Tall height. - VaporRize yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Reflective band on the cuff enhances visibility to motorists in low-light conditions. - Compression cuff adds security and comfort over the course of the entire ride. - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Vented mesh toe channel helps to keep things light and airy within the shoe. - Targeted textured zone under forefoot reduces slip. - Graded cuff height.

Comfortable, economical, and performance-driven, the Women's Body Geometry Sport gloves are the perfect first-choice for female riders more focused on comfort and a good time than setting records on every ride. They feature strategically placed gel pads throughout the palm, with additional foam padding in key contact areas. This combination ensures that you'll experience minimal hand fatigue from vibration, so you get more comfort and less pain. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort - Body Geometry Sport Gel padding uses gel and foam padding in key contact areas to damp vibration and provide exceptional comfort - Soft and absorbent Microwipe thumb brushes away sweat with ease - Breathable upper mesh offers enhanced breathability and supple comfort - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves

Our Women’s LoDown gloves are all about the fit. The comfortable, durable, and pre-curved construction prevents fabric bunching, and this equates to a second-skin fit. Why is this important? Because it gives you maximum bar control on tricky descents and steep climbs. - Clarino synthetic leather palm provides durability without sacrificing bar-feel - LifeLine palm construction eliminates bunching, providing a second-skin fit with better feel at the bars - Perforated palm is strategically ventilation for improved breathability while riding - Four-way stretch nylon at the top of hand is paired with light compression for tough durability and tremendous comfort over a wide range of trail conditions - Slip-on cuff is located low on the wrist to provide a snug and secure fit - Compatible with conductive touchscreens - High-stress areas are reinforced by features like rolled-index fingertips

The Women's Renegade Gloves are designed for hot days on the trail. By pairing a mesh upper with a thin, micro-vented Coolskin palm, these gloves are able to breathe exceptionally well. Their one-piece palm construction, meanwhile, also provides a clean, minimalist design that fits, well, like a glove. - Compatible with conductive touchscreens - High-stress areas are reinforced by features like rolled-index fingertips - Lightweight and highly breathable upper mesh keeps things cool - One-piece Coolskin palm is micro-vented for sublime breathability - Power knit mesh between your fingers allows for maximum air flow - Slip-on cuff features taped seams for the wrist closures that are clean, comfortable, and secure

The Hydrogen Aero Road Socks uses the same VaporRize Hydrogen yarns used in our Hydrogen Vent Socks on the foot, but adds a rib-knit cuff that gives you an aerodynamic advantage over normal socks. It's like getting free speed for your legs. - 7" cuff height (size Medium) - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Rib-knit cuff has an aerodynamic stripe pattern, providing a speed advantage without needing a special fabric to be sewn to the sock. This allows for the ultimate comfort in this high-performance category. - Targeted textured zone under forefoot reduces slip. - VaporRize Hydrogen yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Vented mesh toe channel helps to keep things light and airy within the shoe.

To sleeve or not to sleeve—that is the question. Sure, it all boils down to a matter of preference, but the objective remains the same for any cycling base layer: increase comfort and maintain a consistent body temperature. And while others might try, nothing delivers like Specialized's Women's Engineered Sleeveless Tech Layer. The science behind it is pretty simple. The base layer is comprised of VaporRize knit fabrics that pull moisture away from the skin and distributes it across a large surface area where it can be rapidly evaporated. So when you think about it, no moisture buildup means that you won't experience any clammy chills as a result of dramatic temperature swings, and your skin, jersey, and jacket are going to remain dry in order to leave you comfortable. And furthering this, the Engineered Tech Layer features a seamless construction that increases comfort by eliminating seam-induced chafing throughout the base layer. This occurs by eliminating points where the materials could possibly bunch, while the design also creates the added benefit of a next-to-skin level of fit that benefits both comfort and moisture wicking. They also furthered this concept by incorporating targeted ventilation zones throughout the base layer, as well as a cycling-specific cut and targeted stretch that creates the proper "push-pull" for the movements of cycling. It's comfort taken to another level. - VaporRize knit fabrics are engineered to rapidly wick moisture away from the skin, keeping you cool, dry, and comfortable in any condition. - Cycling-specific fit and construction complement your movements in the saddle, while also allowing ample room for layering in order to eliminate bulk under the jersey. - Integrated, engineered knit sports bra provides added support. - Seamless construction ensures the closest possible fit for maximum moisture management, while the elimination of seams also guarantees that chafing will be a non-issue. - Form Fit closely & precisely conforms to the curves of the body, ensuring an unrivaled level of fit and comfort.

Our Body Geometry Dual-Gel gloves are all about comfort. They feature strategically placed gel pads throughout the palm to alleviate hand fatigue by relieving pressure on the ulnar nerve. This design also comes with the added benefit of minimizing hand numbness, as well as reducing many other negative effects that come as a result of road vibrations. Breathability has also been accounted for at the back of the hand, while a secure fit is ensured by a contoured Velcro closure. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort - Body Geometry Dual Gel padding uses two layers of gel that provide exceptional impact and vibration damping without compromising grip - Combination of breathable mesh at the upper and soft Lycra make for a durable and comfortable top of hand - Soft and absorbent Microwipe thumb brushes away sweat with ease - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves - Reflective elements increase your visibility to motorists in low-light conditions

- Hyper Green yarns are paired with unique Reflective Trims to keep you visibile to drivers 24 hours a day. - VaporRize Soft Air yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Reflective band on the cuff enhances visibility to motorists in low-light conditions. - Compression cuff adds security and comfort over the course of the entire ride. - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Vented mesh toe channel helps to keep things light and airy within the shoe. - Targeted textured zone under forefoot reduces slip. - Graded cuff height.

Our Women’s Body Geometry Dual-Gel gloves are all about comfort and are specifically tailored for female riders. They feature strategically placed gel pads throughout the palm to alleviate hand fatigue by relieving pressure on the ulnar nerve. This design also comes with the added benefit of minimizing hand numbness, as well as reducing many other negative effects that come as a result of road vibrations. Breathability has also been accounted for at the back of the hand, and this means less sweat buildup, while a secure fit is ensured by a contoured Velcro closure. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort - Body Geometry Dual Gel padding uses two layers of gel that provide exceptional impact and vibration damping without compromising bar grip or control - Combination of breathable mesh at the upper and soft Lycra make for a durable and comfortable top of hand - Soft and absorbent Microwipe thumb brushes away sweat with ease - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves - Reflective elements increase your visibility to motorists in low-light conditions