Clothing

Sporting a familiar bike part in style, this shirt is good for all seasons and will keep you looking good while feeling good!

This stylish and comfortable t-shirt displays the familiar look of a bike chain on its front. This shirt was made by our friends at WI Bike Federation, so enjoy supporting your local biker while looking good!

Support your local biker and bike store with this fun shirt that tells everyone what you're all about!

Support your local biker and look good while wearing this Wisconsin Bike Federation T-Shirt! Stylized as the Wisconsin state lines with bikes all around!

The Interurban Bike Trail is an incredible project that will connect Watertown to Oconomowoc. Frequent riders with VCC will already be familiar with some stretches of this path and know just how dedicated the Jefferson County Parks Department is to creating quality riding experiences! We're proud to be partnering with them to extend the Lake Country Recreational Trail. You can help support building the Jefferson County Interurban Bike Trail today by purchasing a fundraising t-shirt at VéloCity.

Enjoy VeloCity's classic bike brandished on a deep navy blue, comfortable, long-sleeved shirt that's great for all types of weather!

Enjoy VeloCity's classic bike brandished on a cool gray, comfortable, short-sleeved shirt that's great for all types of weather!

These bibs are custom made and we fulfill each order individually. If you're interested in one of these bibs, please call the store and we'll put your name down for one! These bibs are fashioned after our very own beer bar/bike store here in Pewaukee! The unique atmosphere is what we're known for, and we're hoping that you can take it with you wherever you ride!

These items are custom made and we fulfill each order individually. If you're interested in one of these, please call our store and we'll put your name down for one! Our very own jerseys to represent our local bike shop! These jerseys show off our unique beer bar/bike store vibes.

Casual, comfortable, and stylish shirts to fit everyday needs while representing our local Wisconsin business! Wear the blue VeloCity Waves shirt to help you traverse the tides of life!

Casual, comfortable, and stylish gray long-sleeved shirts to fit everyday needs while representing our local Wisconsin business! Wear the VeloCity Waves shirt to help you traverse the tides of life!

YOUR BIGGEST SUPPORTER: THIN, BREATHABLE SOCKS WITH FIRM SUPPORT The perfect cycling sock. The ASPIRE is engineered with firm compression and a thin profile for a responsive feel. Firm compression supports every contour of the foot to reduce fatigue during long rides. The Seven cuff height is a classic crew. - Thin profile is designed to fit into any technical shoe with a barely-there feel. - Firmly hugs the contours of your feet to support the arch and help reduce fatigue. - Built to provide maximum breathability with signature fibers that wick moisture, keeping your feet cool, dry, and blister-free. - 65% Nylon / 29% Olefin / 6% Spandex

Your style meets performance: creative socks with high-performance features. Pay homage to your favorite places with the VISION Five Tribute series. Designed with high-performance fibers and moisture-wicking technology. - Features unique knitted patterns for every style. - High-performance fibers wick moisture to keep feet dry, cool, and blister-free. - Medium cushion provides all-day comfort while contoured fit gently hugs and supports feet while keeping socks in place. - 84% Nylon / 13% Olefin / 3% Spandex

Our Body Geometry Dual-Gel gloves are all about comfort. They feature strategically placed gel pads throughout the palm to alleviate hand fatigue by relieving pressure on the ulnar nerve. This design also comes with the added benefit of minimizing hand numbness, as well as reducing many other negative effects that come as a result of road vibrations. Breathability has also been accounted for at the back of the hand, while a secure fit is ensured by a contoured Velcro closure. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort - Body Geometry Dual Gel padding uses two layers of gel that provide exceptional impact and vibration damping without compromising grip - Combination of breathable mesh at the upper and soft Lycra make for a durable and comfortable top of hand - Soft and absorbent Microwipe thumb brushes away sweat with ease - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves - Reflective elements increase your visibility to motorists in low-light conditions

Comfortable, economical, and performance-driven, the Body Geometry Sport gloves are the perfect first-choice for riders more focused on comfort and a good time than setting records on every ride. They feature strategically placed gel pads throughout the palm, with additional foam padding in key contact areas. This combination ensures that you'll experience minimal hand fatigue from vibration, so you get more comfort and less pain. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort. - Body Geometry Sport Gel padding uses gel and foam padding in key contact areas to damp vibration and provide exceptional comfort. - Soft and absorbent Microwipe thumb brushes away sweat with ease. - Breathable upper mesh gives you enhanced breathability. - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves. - Reflective elements increase your visibility to motorists in low-light conditions.

Mother Nature is always in flux, but mankind is both smart and adaptable. In other words, whenever she changes her mood, we always have the right tool for the job. And when that job is protecting against blustery, cold conditions, the right tool is our Deflect Comp Shoe Covers. Compared to our Element line of shoe covers, Deflect places more of a focus on wind resistance, so you'll find a stretchable construction with lightweight insulating properties. And to make getting in and out of the covers easy, we also included a rear zipper. - Deflect fabrics feature a good amount of stretch and a brushed back interior to ensure a light level of insulation. - Abrasion-resistant bottom and toe panels increase the lifespan. - A universal cleat opening makes these covers compatible with either road or mountain shoes. - Reflective elements. - Rear Velcro closure.

When it's chilly and windy, it's hard to do much better than our Deflect gloves. They include a wind-resistant softshell upper that's paired with a suede palm in order to provide protection from the elements and a firm, comfortable feel at the bars. - Wind-resistant softshell upper staves off wind and chilly weather. - Hydrophobic Ax Suede palm ensures a confident grip with the bars. - Wiretap touchscreen compatible for easy use of smartphones. - Padded palm reduces hand numbness. - Slip-on cuff reduces bulk and provides a snug fit. - Reflective details enhance your visibility to motorists in low-light conditions.

The Hydrogen Aero Road Socks uses the same VaporRize Hydrogen yarns used in our Hydrogen Vent Socks on the foot, but adds a rib-knit cuff that gives you an aerodynamic advantage over normal socks. It's like getting free speed for your legs. - 7" cuff height (size Medium) - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Rib-knit cuff has an aerodynamic stripe pattern, providing a speed advantage without needing a special fabric to be sewn to the sock. This allows for the ultimate comfort in this high-performance category. - Targeted textured zone under forefoot reduces slip. - VaporRize Hydrogen yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Vented mesh toe channel helps to keep things light and airy within the shoe.

The Hydrogen Aero Road Socks use the same VaporRize Hydrogen yarns used in our Hydrogen Vent Socks on the foot but adds a rib-knit cuff that gives you an aerodynamic advantage over normal socks. It's like getting free speed for your legs. - Rib-knit cuff has an aerodynamic stripe pattern, providing a speed advantage without needing a special fabric to be sewn to the sock. This allows for the ultimate comfort in this high-performance category. - VaporRize Hydrogen yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Powerband mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Vented mesh toe channel helps to keep things light and airy within the shoe. - Targeted textured zone under forefoot reduces slip. - 7" cuff height (size Medium)

Comfortable, economical, and performance-driven, the Body Geometry Sport gloves are the perfect first-choice for riders more focused on comfort and a good time than setting records on every ride. They feature strategically placed gel pads throughout the palm, with additional foam padding in key contact areas. This combination ensures that you'll experience minimal hand fatigue from vibration, so you get more comfort and less pain. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort. - Body Geometry Sport Gel padding uses gel and foam padding in key contact areas to damp vibration and provide exceptional comfort. - Soft and absorbent Microwipe thumb brushes away sweat with ease. - Breathable upper mesh gives you enhanced breathability. - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves. - Reflective elements increase your visibility to motorists in low-light conditions.

The Merino Seamless Long Sleeve Base Layer is the holy grail of base layers. As cozy as your favorite pair of wool slippers, yet it transfers moisture like water going through osmosis. It's the perfect recipe for a cool-weather layer courtesy of its Merino and synthetic fabrics. So, when you need to remain consistently warm on chilly days, look no further than this cool-weather staple. - Merino and synthetic yarns are blended to create a soft, insulating, and moisture-wicking layer, while also retaining a compressive feel. - Fabric Content: 40% Merino Wool, 40% Polyester, 20% Polypropilene

A thermal jersey is a key component to winter riding, and the Prime Power Grid Jersey is no exception. With Polartec Power Grid fabric, it's not only extremely warm, but also lightweight, stretchy, and downright comfy. - 3 back pockets provide ample storage for your cold weather riding gear. - 4-way stretch fabrication allows for easy layering on a cold day. - Fabric Content: 91% Polyester, 9% Spandex Knit.

Sure, for some people, performance is all that matters—we'll leave the skinsuits for them. For the rest of us, however, there's value in matching performance with comfort, and this is where our RBX Classic Long Sleeve Jersey thrives. It's made from our VaporRize knit fabrics that place a focus on balancing durability and moisture management, which means that you get a jersey that'll be long lasting and quite comfortable over the long haul. The long sleeves, on the other hand, add an extra layer for shoulder-season riding, all while providing plenty of protection from the sun. Adding to the comfort, you'll find that we included a full-length front zipper for on-the-fly venting, as well as our Regular Fit. This cut hits the sweet spot between race and classic, so it's perfect for long, all-out rides, yet it's roomy enough to avoid any pinching or the feeling of being constricted in your movements. - Lightweight RBX Classic fabric feels incredible against the skin and performs even better. - Three standard pockets are featured on the back, while a full front zipper makes heat dumps fast and easy. - Reflective logo details slightly increase your visibility to motorists in low-light conditions. - Sun protection UVF 50+ protects against harmful UV rays.

Cold legs equal less circulation, and less circulation equals reduced performance. So when the temperature dips, pull on a pair of the SL Pro Thermal Bib Tights. They feature Italian ThermoRoubaix, brushed-back, stretch fleece that's soft, warm, and compressive—making them the perfect option for chilly training rides. And to top off the comfort, we've used our Body Geometry 3D Contour Chamois with a variable density design that places support and padding where you need it, not where you don't. - Fabric Content: MAIN: 52% Polyamide, 32% Polyester, 16% Elastane; OTHER: 55% Polyamide, 28% Polyester, 17% Elastane - Made from ThermoRoubaix brushed-back stretch fleece, these Bib Tights provide compressive warmth and a soft feel against the skin.

Built for the coldest deep winter riding with our most insulating materials, our Merino Deep Winter Tall Socks are sure to keep your feet warm and dry. - Calf High - 18cm/7in with seamless toe construction - Fabric Content: 35% Merino Wool, 30% Polypropylene, 25% Polyamide, 5% Polyester, 5% Elastane - Full terry foot and front of ankle construction for exceptional heat retention - Resistex carbon yarn toebox speeds moisture wicking keeping your warmer longer without extra bulk - VaporRize blend of polyester and Richter merino wool offers exceptional warmth and odor protection

If performance is all that matters to you, we have a skinsuit we'd like to sell ya. But for the rest of us, there's value in matching performance with comfort, and when you do, you get something like our RBX Classic Short Sleeve Jersey. It's made from our VaporRize knit fabrics that place a focus on balancing durability and moisture management, which means that you get a jersey that'll be long lasting and quite comfortable over the long haul. Adding to the comfort, you'll find that we included a full-length front zipper for on-the-fly venting, as well as our just loose enough Regular Fit. This cut hits the sweet spot between race and classic, so it's perfect for long, all-out rides, yet it's roomy enough to avoid any pinching or the feeling of being constricted in your movements. - Lightweight, soft knit fabric is soft against the skin and supportive in all the right places. - Three standard pockets provide ample space to securely house all of your ride essentials and electronics. - Full-length front zipper gives you the power to manage ventilation under hard efforts or chilly descents. - UPF 30+ rating protects your skin from harmful ultraviolet rays. - Regular Fit is generous, so it fits close to the body without being constricting. - Fabric Content: 100% Polyester

When it comes to choosing the perfect cycling shorts, comfort is everything. Whether you're going fast or just cruising, it's important to know that you'll be comfy. For riders who want premium materials, superior fit, and technologies that you won't find anywhere else, the new RBX Shorts are the jam. The soft four-way stretch fabric and articulated design ensure a perfect fit, but where the real comfort comes is from our new 3D Chamois. It features a pre-molded shape that matches the curve of your saddle, reducing wrinkles and hot spots. Top it off with a super soft top sheet to reduce friction and you're left with all day comfort. - Four-way stretch fabric provides ample comfort and a soft hand. - Silicone-infused fabric cuff provides a gentle, secure hold on the legs in order to ensure the perfect, shift-free fit. - Articulated design ensures the perfect fit while in the riding position. - Reflective elements increase your visibility to motorists in low-light conditions. - UPF 50+ rating protects your skin from harmful ultraviolet rays. - 3D Chamois is pre-molded to match the shape of the body for exceptional comfort. - Slim Fit with a 10.5" inseam (size Medium).

When it comes to choosing the perfect cycling shorts, comfort is everything. Whether you're going fast or just cruising, it's important to know that you'll be comfy. For riders who want premium materials, superior fit, and technologies that you won't find anywhere else, the new RBX Shorts w/ SWAT are the jam. The soft four-way stretch fabric and articulated design ensure a perfect fit, but where the real comfort comes is from our new Contour 3D chamois. It features a pre-molded shape that matches the curve of your saddle, reducing wrinkles and hot spots. Top it off with a super soft top sheet to reduce friction and you're left with all day comfort. Last, but certainly not least, the new RBX Pro bib shorts include two SWAT side pockets that are engineered into the back of the bibs to house valuables, like ice cream money and keys. Each pocket has clean, bonded edges that stretch, recover, and accommodate its contents with ease. - Four-way stretch fabric provides ample comfort and a soft hand. - Silicone-infused fabric cuff provides a gentle, secure hold on the legs in order to ensure the perfect, shift-free fit. - Articulated design ensures the perfect fit while also offering two side SWAT pockets for extra storage. - Reflective elements increase your visibility to motorists in low-light conditions. - UPF 50+ rating protects your skin from harmful ultraviolet rays. - Mid-sizing provides a shorter inseam for smaller riders. - Body Geometry Contour 3D Chamois is pre-molded to match the shape of the body for exceptional comfort. - Slim Fit with a 10.5" inseam (size Medium).

A gilet is arguable the most versatile piece of cycling clothing, perfect for cool mornings, fast descents, and varying temperatures, and the RACE-SERIES Wind Gilet is no exception. Made from 100% Recycled Polyester, it keeps you warm, but not overheated, and packs down to nearly nothing. Top if off with our HyprViz color treatment that increases your visibility to motorists, and you're left with a great option for nasty days. - 100% Recycled Polyester Wind Shell provides a sustainable solution to wind resistance on any ride. - Back mesh panel allows for maximum ventilation as your body builds up heat and energy inside the jacket. - Fabric Content: MAIN: 100% Polyester Woven; BACK: 82% Nylon, 18% Spandex Knit Mesh - Hyper Green and Black are paired with unique reflective trims to drastically increase your visibility to motorists 24-hours a day. - Lightweight fabric and minimal construction allow the jacket to be packed into your jersey pocket when it isn't needed. - Protective front panels keep the wind from permeating into your ride, keeping you comfortable even on the steepest of descents. - Slim Fit closely and precisely conforms to the curves of the body, ensuring an unrivaled level of fit. and comfort, while still allowing room for a jersey or baselayer underneath.

The Reflect Tall sock is the perfect hit of color and reflectivity to keep you visible in the day or night. We take our Road Tall sock construction, buttery soft and compressive, and add reflective yarns to the top edge. Made up of millions of glass beads that receive and reflect light back to the source, the reflective band gives you an active, moving element to make yourself visible to drivers. - Tall height. - VaporRize yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Reflective band on the cuff enhances visibility to motorists in low-light conditions. - Compression cuff adds security and comfort over the course of the entire ride. - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Vented mesh toe channel helps to keep things light and airy within the shoe. - Targeted textured zone under forefoot reduces slip. - Graded cuff height.