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Clothing

$24.99
Sporting a familiar bike part in style, this shirt is good for all seasons and will keep you looking good while feeling good!
$24.99
This stylish and comfortable t-shirt displays the familiar look of a bike chain on its front. This shirt was made by our friends at WI Bike Federation, so enjoy supporting your local biker while looking good!
$25.00
The Interurban Bike Trail is an incredible project that will connect Watertown to Oconomowoc. Frequent riders with VCC will already be familiar with some stretches of this path and know just how dedicated the Jefferson County Parks Department is to creating quality riding experiences! We're proud to be partnering with them to extend the Lake Country Recreational Trail. You can help support building the Jefferson County Interurban Bike Trail today by purchasing a fundraising t-shirt at VéloCity.
$24.99
Enjoy VeloCity's classic bike brandished on a cool gray, comfortable, short-sleeved shirt that's great for all types of weather!
$119.99
These bibs are custom made and we fulfill each order individually. If you're interested in one of these bibs, please call the store and we'll put your name down for one! These bibs are fashioned after our very own beer bar/bike store here in Pewaukee! The unique atmosphere is what we're known for, and we're hoping that you can take it with you wherever you ride!
$24.99
Casual, comfortable, and stylish shirts to fit everyday needs while representing our local Wisconsin business! Wear the blue VeloCity Waves shirt to help you traverse the tides of life!
$29.99
Casual, comfortable, and stylish gray long-sleeved shirts to fit everyday needs while representing our local Wisconsin business! Wear the VeloCity Waves shirt to help you traverse the tides of life!
$19.99
YOUR BIGGEST SUPPORTER: THIN, BREATHABLE SOCKS WITH FIRM SUPPORT The perfect cycling sock. The ASPIRE is engineered with firm compression and a thin profile for a responsive feel. Firm compression supports every contour of the foot to reduce fatigue during long rides. The Seven cuff height is a classic crew. - Thin profile is designed to fit into any technical shoe with a barely-there feel. - Firmly hugs the contours of your feet to support the arch and help reduce fatigue. - Built to provide maximum breathability with signature fibers that wick moisture, keeping your feet cool, dry, and blister-free. - 65% Nylon / 29% Olefin / 6% Spandex
$24.99
Comfortable, economical, and performance-driven, the Body Geometry Sport gloves are the perfect first-choice for riders more focused on comfort and a good time than setting records on every ride. They feature strategically placed gel pads throughout the palm, with additional foam padding in key contact areas. This combination ensures that you'll experience minimal hand fatigue from vibration, so you get more comfort and less pain. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort. - Body Geometry Sport Gel padding uses gel and foam padding in key contact areas to damp vibration and provide exceptional comfort. - Soft and absorbent Microwipe thumb brushes away sweat with ease. - Breathable upper mesh gives you enhanced breathability. - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves. - Reflective elements increase your visibility to motorists in low-light conditions.
$69.99 $70.00 On Sale
Mother Nature is always in flux, but mankind is both smart and adaptable. In other words, whenever she changes her mood, we always have the right tool for the job. And when that job is protecting against blustery, cold conditions, the right tool is our Deflect Comp Shoe Covers. Compared to our Element line of shoe covers, Deflect places more of a focus on wind resistance, so you'll find a stretchable construction with lightweight insulating properties. And to make getting in and out of the covers easy, we also included a rear zipper. - Deflect fabrics feature a good amount of stretch and a brushed back interior to ensure a light level of insulation. - Abrasion-resistant bottom and toe panels increase the lifespan. - A universal cleat opening makes these covers compatible with either road or mountain shoes. - Reflective elements. - Rear Velcro closure.
$39.99
When it's chilly and windy, it's hard to do much better than our Deflect gloves. They include a wind-resistant softshell upper that's paired with a suede palm in order to provide protection from the elements and a firm, comfortable feel at the bars. - Wind-resistant softshell upper staves off wind and chilly weather. - Hydrophobic Ax Suede palm ensures a confident grip with the bars. - Wiretap touchscreen compatible for easy use of smartphones. - Padded palm reduces hand numbness. - Slip-on cuff reduces bulk and provides a snug fit. - Reflective details enhance your visibility to motorists in low-light conditions.
$29.99
The Hydrogen Aero Road Socks uses the same VaporRize Hydrogen yarns used in our Hydrogen Vent Socks on the foot, but adds a rib-knit cuff that gives you an aerodynamic advantage over normal socks. It's like getting free speed for your legs. - 7" cuff height (size Medium) - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Rib-knit cuff has an aerodynamic stripe pattern, providing a speed advantage without needing a special fabric to be sewn to the sock. This allows for the ultimate comfort in this high-performance category. - Targeted textured zone under forefoot reduces slip. - VaporRize Hydrogen yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Vented mesh toe channel helps to keep things light and airy within the shoe.
$99.99
The Merino Seamless Long Sleeve Base Layer is the holy grail of base layers. As cozy as your favorite pair of wool slippers, yet it transfers moisture like water going through osmosis. It's the perfect recipe for a cool-weather layer courtesy of its Merino and synthetic fabrics. So, when you need to remain consistently warm on chilly days, look no further than this cool-weather staple. - Merino and synthetic yarns are blended to create a soft, insulating, and moisture-wicking layer, while also retaining a compressive feel. - Fabric Content: 40% Merino Wool, 40% Polyester, 20% Polypropilene
$149.99
A thermal jersey is a key component to winter riding, and the Prime Power Grid Jersey is no exception. With Polartec Power Grid fabric, it's not only extremely warm, but also lightweight, stretchy, and downright comfy. - 3 back pockets provide ample storage for your cold weather riding gear. - 4-way stretch fabrication allows for easy layering on a cold day. - Fabric Content: 91% Polyester, 9% Spandex Knit.
$64.99
Sure, for some people, performance is all that matters—we'll leave the skinsuits for them. For the rest of us, however, there's value in matching performance with comfort, and this is where our RBX Classic Long Sleeve Jersey thrives. It's made from our VaporRize knit fabrics that place a focus on balancing durability and moisture management, which means that you get a jersey that'll be long lasting and quite comfortable over the long haul. The long sleeves, on the other hand, add an extra layer for shoulder-season riding, all while providing plenty of protection from the sun. Adding to the comfort, you'll find that we included a full-length front zipper for on-the-fly venting, as well as our Regular Fit. This cut hits the sweet spot between race and classic, so it's perfect for long, all-out rides, yet it's roomy enough to avoid any pinching or the feeling of being constricted in your movements. - Lightweight RBX Classic fabric feels incredible against the skin and performs even better. - Three standard pockets are featured on the back, while a full front zipper makes heat dumps fast and easy. - Reflective logo details slightly increase your visibility to motorists in low-light conditions. - Sun protection UVF 50+ protects against harmful UV rays.
$149.99 - $170.00 $169.99 - $170.00 Up to 12% Off
Getting caught in the rain is one thing, but starting your day in lousy conditions is a whole other story. For when mother nature decides to rain on your ride, grab the RBX Comp Rain Jacket. Its waterproof shell and 4-way stretch will keep you warm and comfortable in even the nastiest conditions. - Waterproof Shell has 4-Way Mechanical Stretch built into the knit, allowing the jacket to fit and feel comfortable on your body, on and off the bike. - Watertight YKK AquaGuard zippers prevent unwanted water seepage. - Three back pockets help to secure all your ride needs, right where you want them.
$299.99
Cold legs equal less circulation, and less circulation equals reduced performance. So when the temperature dips, pull on a pair of the SL Pro Thermal Bib Tights. They feature Italian ThermoRoubaix, brushed-back, stretch fleece that's soft, warm, and compressive—making them the perfect option for chilly training rides. And to top off the comfort, we've used our Body Geometry 3D Contour Chamois with a variable density design that places support and padding where you need it, not where you don't. - Fabric Content: MAIN: 52% Polyamide, 32% Polyester, 16% Elastane; OTHER: 55% Polyamide, 28% Polyester, 17% Elastane - Made from ThermoRoubaix brushed-back stretch fleece, these Bib Tights provide compressive warmth and a soft feel against the skin.
$24.99
Built for the coldest deep winter riding with our most insulating materials, our Merino Deep Winter Tall Socks are sure to keep your feet warm and dry. - Calf High - 18cm/7in with seamless toe construction - Fabric Content: 35% Merino Wool, 30% Polypropylene, 25% Polyamide, 5% Polyester, 5% Elastane - Full terry foot and front of ankle construction for exceptional heat retention - Resistex carbon yarn toebox speeds moisture wicking keeping your warmer longer without extra bulk - VaporRize blend of polyester and Richter merino wool offers exceptional warmth and odor protection
$59.99 - $70.00 $69.99 - $70.00 Up to 14% Off
When it comes to choosing the perfect cycling shorts, comfort is everything. Whether you're going fast or just cruising, it's important to know that you'll be comfy. For riders who want premium materials, superior fit, and technologies that you won't find anywhere else, the new RBX Shorts are the jam. The soft four-way stretch fabric and articulated design ensure a perfect fit, but where the real comfort comes is from our new 3D Chamois. It features a pre-molded shape that matches the curve of your saddle, reducing wrinkles and hot spots. Top it off with a super soft top sheet to reduce friction and you're left with all day comfort. - Four-way stretch fabric provides ample comfort and a soft hand. - Silicone-infused fabric cuff provides a gentle, secure hold on the legs in order to ensure the perfect, shift-free fit. - Articulated design ensures the perfect fit while in the riding position. - Reflective elements increase your visibility to motorists in low-light conditions. - UPF 50+ rating protects your skin from harmful ultraviolet rays. - 3D Chamois is pre-molded to match the shape of the body for exceptional comfort. - Slim Fit with a 10.5" inseam (size Medium).
$115.00 - $125.00
A gilet is arguable the most versatile piece of cycling clothing, perfect for cool mornings, fast descents, and varying temperatures, and the RACE-SERIES Wind Gilet is no exception. Made from 100% Recycled Polyester, it keeps you warm, but not overheated, and packs down to nearly nothing. Top if off with our HyprViz color treatment that increases your visibility to motorists, and you're left with a great option for nasty days. - 100% Recycled Polyester Wind Shell provides a sustainable solution to wind resistance on any ride. - Back mesh panel allows for maximum ventilation as your body builds up heat and energy inside the jacket. - Fabric Content: MAIN: 100% Polyester Woven; BACK: 82% Nylon, 18% Spandex Knit Mesh - Hyper Green and Black are paired with unique reflective trims to drastically increase your visibility to motorists 24-hours a day. - Lightweight fabric and minimal construction allow the jacket to be packed into your jersey pocket when it isn't needed. - Protective front panels keep the wind from permeating into your ride, keeping you comfortable even on the steepest of descents. - Slim Fit closely and precisely conforms to the curves of the body, ensuring an unrivaled level of fit. and comfort, while still allowing room for a jersey or baselayer underneath.
$24.99
The Reflect Tall sock is the perfect hit of color and reflectivity to keep you visible in the day or night. We take our Road Tall sock construction, buttery soft and compressive, and add reflective yarns to the top edge. Made up of millions of glass beads that receive and reflect light back to the source, the reflective band gives you an active, moving element to make yourself visible to drivers. - Tall height. - VaporRize yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Reflective band on the cuff enhances visibility to motorists in low-light conditions. - Compression cuff adds security and comfort over the course of the entire ride. - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Vented mesh toe channel helps to keep things light and airy within the shoe. - Targeted textured zone under forefoot reduces slip. - Graded cuff height.
$17.99
Utilizing a blend of buttery soft yarns, our Road socks are a minimal, compressive sock that breathes and has a perfect blend of cushion and shoe feel. Meryl-Skinlife yarns fight odor with silver ions and move moisture, giving you a dry, bacteria-free environment your feet will appreciate. - Meryl skinlife yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Compression cuff adds security and comfort over the course of the entire ride. - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Vented mesh toe channel helps to keep things light and airy within the shoe. - Targeted textured zone under forefoot reduces slip. - Deep Y-heel and toe pockets provide a secure fit. - Graded cuff height.
$44.99
Lighter weight than our standard Thermal Warmer collection, Seamless Arm Warmers are perfect to stash in a jersey pocket when you need a little extra protection on a fast descent or for a long climb in the shadows. - Fabric Content: 58% Polypropylene, 37% Polyamide, 5% Elastane - Thermal yarns feature a brushed fleece interior that insulates, while remaining highly breathable and effective at managing moisture.
$49.99
Lighter weight than our standard Thermal Warmer collection, Seamless Knee Warmers are perfect to stash in a jersey pocket when you need a little extra protection on a fast descent or for a long climb in the shadows. - Fabric Content: 58% Polypropylene, 37% Polyamide, 5% Elastane - Thermal yarns feature a brushed fleece interior that insulates, while remaining highly breathable and effective at managing moisture.
$34.99
- Hyper Green yarns are paired with unique Reflective Trims to keep you visibile to drivers 24 hours a day. - VaporRize Soft Air yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Reflective band on the cuff enhances visibility to motorists in low-light conditions. - Compression cuff adds security and comfort over the course of the entire ride. - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Vented mesh toe channel helps to keep things light and airy within the shoe. - Targeted textured zone under forefoot reduces slip. - Graded cuff height.
$19.99 $29.99 33% Off
The Soft Air Reflective Tall socks provide the perfect hit of color and reflectivity in order to keep you visible to motorists at any time of the day or night. We take our Road Tall socks' super-soft and compressive construction and add reflective yarns to the top edge. This part is made up of millions of glass beads that receive and reflect light back to the source, so this reflective band gives you an active, moving element to make yourself more visible to drivers. - Compression cuff adds security and comfort over the course of the entire ride. - Graded cuff height. - PowerBand mid-foot arch supports the foot and secures the shape and fit where the foot needs it most. - Reflective band on the cuff enhances visibility to motorists in low-light conditions. - Targeted textured zone under forefoot reduces slip. - VaporRize Soft Air yarns are extremely lightweight and soft against the skin, placing an emphasis on moisture transfer and minimizing friction. - Vented mesh toe channel helps to keep things light and airy within the shoe.
$4.00
Covering your nose and mouth may be critical to stopping the spread of viruses, but it doesn't mean you have to stop spreading the Specialized love. Our new reusable face masks offer comfortable, full coverage of the mouth and nose with a 100% cotton outer layer and soft inner layer made of a spandex and polyester blend. Adjustable elastic straps loop behind the ears to ensure a perfect fit with maximum comfort for all-day use by most adults. We bring a commitment to quality, style, and fit to all our apparel and our reusable face masks are no different. When it's time to clean your mask, simply hand wash it, then let it air dry. It'll be clear that underneath your new Specialized reusable face mask, you're smiling. - 2-Ply 100% Cotton Outside, 96% Poly/4% Spandex Inner Layer. - Care Instructions: Hand wash (up to 50 times), lay flat, and air dry. - Comfortable and breathable. - Elastic straps with an adjustable toggle for a comfortable, customizable fit behind your ears. - Important Information: Not for use in clinical settings where infection risk level through inhalation exposure is high. Not intended for use by small children. Not FDA cleared or approved. Authorized by FDA under EAU for use as source control by the general public as well as by HCP in healthcare settings to help prevent the spread of infection or illness during the COVID-19 pandemic. This product is authorized only for the duration of the declaration that circumstances exist justifying the authorization of the emergency use of medical devices, including alternative products used as medical devices, during the COVID-19 outbreak, under section 564(b)(1) of the Act,21 U.S.C. 360bbb-3(b)(1) unless the authorization is terminated or revoked sooner. Store in a cool, ventilated place. - One size fits most adults. - Specialized makes no guarantees or warranties, express or implied, the mask prevents infection or the transmission of viruses or diseases.
$34.99
Our Women’s Body Geometry Dual-Gel gloves are all about comfort and are specifically tailored for female riders. They feature strategically placed gel pads throughout the palm to alleviate hand fatigue by relieving pressure on the ulnar nerve. This design also comes with the added benefit of minimizing hand numbness, as well as reducing many other negative effects that come as a result of road vibrations. Breathability has also been accounted for at the back of the hand, and this means less sweat buildup, while a secure fit is ensured by a contoured Velcro closure. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort - Body Geometry Dual Gel padding uses two layers of gel that provide exceptional impact and vibration damping without compromising bar grip or control - Combination of breathable mesh at the upper and soft Lycra make for a durable and comfortable top of hand - Soft and absorbent Microwipe thumb brushes away sweat with ease - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves - Reflective elements increase your visibility to motorists in low-light conditions
$24.99
Comfortable, economical, and performance-driven, the Women's Body Geometry Sport gloves are the perfect first-choice for female riders more focused on comfort and a good time than setting records on every ride. They feature strategically placed gel pads throughout the palm, with additional foam padding in key contact areas. This combination ensures that you'll experience minimal hand fatigue from vibration, so you get more comfort and less pain. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort - Body Geometry Sport Gel padding uses gel and foam padding in key contact areas to damp vibration and provide exceptional comfort - Soft and absorbent Microwipe thumb brushes away sweat with ease - Breathable upper mesh offers enhanced breathability and supple comfort - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves
$29.99 $60.00 50% Off
To sleeve or not to sleeve—that is the question. Sure, it all boils down to a matter of preference, but the objective remains the same for any cycling base layer: increase comfort and maintain a consistent body temperature. And while others might try, nothing delivers like Specialized's Women's Engineered Sleeveless Tech Layer. The science behind it is pretty simple. The base layer is comprised of VaporRize knit fabrics that pull moisture away from the skin and distributes it across a large surface area where it can be rapidly evaporated. So when you think about it, no moisture buildup means that you won't experience any clammy chills as a result of dramatic temperature swings, and your skin, jersey, and jacket are going to remain dry in order to leave you comfortable. And furthering this, the Engineered Tech Layer features a seamless construction that increases comfort by eliminating seam-induced chafing throughout the base layer. This occurs by eliminating points where the materials could possibly bunch, while the design also creates the added benefit of a next-to-skin level of fit that benefits both comfort and moisture wicking. They also furthered this concept by incorporating targeted ventilation zones throughout the base layer, as well as a cycling-specific cut and targeted stretch that creates the proper "push-pull" for the movements of cycling. It's comfort taken to another level. - VaporRize knit fabrics are engineered to rapidly wick moisture away from the skin, keeping you cool, dry, and comfortable in any condition. - Cycling-specific fit and construction complement your movements in the saddle, while also allowing ample room for layering in order to eliminate bulk under the jersey. - Integrated, engineered knit sports bra provides added support. - Seamless construction ensures the closest possible fit for maximum moisture management, while the elimination of seams also guarantees that chafing will be a non-issue. - Form Fit closely & precisely conforms to the curves of the body, ensuring an unrivaled level of fit and comfort.
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