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Clothing

WI Bike Federation Chainring 3/4 Sleeve
$24.99
Sporting a familiar bike part in style, this shirt is good for all seasons and will keep you looking good while feeling good!
WI Bike Federation Chainring Regular Fit T-Shirt
$24.99
This stylish and comfortable t-shirt displays the familiar look of a bike chain on its front. This shirt was made by our friends at WI Bike Federation, so enjoy supporting your local biker while looking good!
WI Bike Federation Chainring with Hearts
$24.99
From our local friends at Wisconsin Bike Federation, we off you a stylish and comfortable t-shirt that displays familiar bike parts - but with a little extra love added!
WI Bike Federation I Bike Wisconsin
$24.99
Support your local biker and bike store with this fun shirt that tells everyone what you're all about!
WI Bike Federation Wisconsin Bike Federation Forward Fitted T-Shirt
$24.99
Support your local biker and look good while wearing this Wisconsin Bike Federation T-Shirt! Stylized as the Wisconsin state lines with bikes all around!
WI Bike Federation Wisconsin Bike Federation Forward Regular Fit T-Shirt
$24.99
Support your local cyclist while wearing one of these stylish t-shirts! Designed as Wisconsin's state lines with lots of bikes to fill in the gaps!
VeloCity Cycling VeloCity Bike Blue Long-Sleeved Shirts
$29.99
Enjoy VeloCity's classic bike brandished on a deep navy blue, comfortable, long-sleeved shirt that's great for all types of weather!
VeloCity Cycling VeloCity Bike Gray Short Sleeved Shirt
$24.99
Enjoy VeloCity's classic bike brandished on a cool gray, comfortable, short-sleeved shirt that's great for all types of weather!
VeloCity Cycling VeloCity Cycling Bibs
$119.99
These bibs are custom made and we fulfill each order individually. If you're interested in one of these bibs, please call the store and we'll put your name down for one! These bibs are fashioned after our very own beer bar/bike store here in Pewaukee! The unique atmosphere is what we're known for, and we're hoping that you can take it with you wherever you ride!
VeloCity Cycling VeloCity Cycling Jersey
$89.99
These items are custom made and we fulfill each order individually. If you're interested in one of these, please call our store and we'll put your name down for one! Our very own jerseys to represent our local bike shop! These jerseys show off our unique beer bar/bike store vibes.
VeloCity Cycling VeloCity Waves Blue Short-Sleeved Shirts
$24.99
Casual, comfortable, and stylish shirts to fit everyday needs while representing our local Wisconsin business! Wear the blue VeloCity Waves shirt to help you traverse the tides of life!
VeloCity Cycling VeloCity Waves Gray Long-Sleeved Shirt
$29.99
Casual, comfortable, and stylish gray long-sleeved shirts to fit everyday needs while representing our local Wisconsin business! Wear the VeloCity Waves shirt to help you traverse the tides of life!
Swiftwick Aspire Four Socks
$12.99 - $17.99
RESPONSIVE FEEL IN A THIN, LIGHTWEIGHT DESIGN Swiftwick's most popular cycling sock. The ASPIRE is engineered with firm compression and a thin profile for a responsive feel. Firm compression supports every contour of the foot to reduce fatigue during endurance activities. The Four height sits below the calf and its double-cuff construction provides extra support for cycling and trail running. - Thin profile with light cushion - Channeled upper improves breathability - Lightweight Olefin fiber wicks moisture and dries quickly - 67% Nylon / 28% Olefin / 5% Spandex
Swiftwick Aspire One Socks
$13.99 - $14.99
RESPONSIVE FEEL IN A THIN, LIGHTWEIGHT DESIGN Technical ankle socks for running and cycling. The ASPIRE is engineered with firm compression and a thin profile for a responsive feel. Firm compression supports every contour of the foot to reduce fatigue during endurance activities. The One cuff height rises just above the ankle for additional support and protection in shoes with a higher back. - Thin profile with light cushion - Channeled upper improves breathability - Lightweight Olefin fiber wicks moisture and dries quickly - 53% Nylon / 39% Olefin / 8% Spandex
Swiftwick Aspire Seven Socks
$15.00 - $18.99
MINIMUM CUSHION AND FIRM COMPRESSION. RESPONSIVE FEEL. Firm compression provides contoured support for running, cycling, triathlon and other endurance sports. ASPIRE has Swiftwick’s widest selection of cuff heights and colors. The classic mid-calf crew length sock. Our SEVEN hits the mark for those looking for a taller cycling sock. Made in USA.
Swiftwick MAXUS Zero
$12.50 - $16.99
Cushioned no-show socks with breathability and moisture wicking. The ideal running sock for those who prefer extra cushion without compromising fit and performance. The Maxus combines high-loft moisture wicking fibers in the footbed with a thin breathable upper. The Zero no-show sock sits below the ankle and is our most popular cuff height for running and golf. - One pair Zero no-show socks - Relaxed Compression - Maximum Cushion - Hydrotec Yarn wicks moisture 42% better than competitive high-volume yarns
Swiftwick Performance Seven Socks
$15.99
MEDIUM CUSHION AND MODERATE COMPRESSION. DURABLE PERFORMANCE. The original Swiftwick sock. Nylon in the heel and toe provide maximum durability. Ideal for mountain biking and other adventures. The classic mid-calf crew length sock. Our SEVEN hits the mark for those looking for a taller cycling sock. Made in USA.
Swiftwick Pursuit One Socks
$16.99
MEDIUM CUSHION AND MODERATE COMPRESSION. NATURAL MERINO WOOL. A beautifully crafted sock with natural Merino Wool to wick moisture. The PURSUIT is ideal for year-round trail running, day hiking or mountain biking. Rising just above your ankle for a touch more support, the ONE ankle sock also provides extra protection in shoes with a higher back. Made in USA.
Swiftwick Vision Five Tribute
$19.99
YOUR STYLE MEETS PERFORMANCE: CREATIVE SOCKS WITH HIGH-PERFORMANCE FEATURES Pay homage to your favorite places with the VISION Five Tribute series. Designed with high-performance fibers and moisture-wicking technology. - Features unique knitted patterns for every style. - High-performance fibers wick moisture to keep feet dry, cool, and blister-free. - Medium cushion provides all-day comfort while contoured fit gently hugs and supports feet while keeping socks in place. - 84% Nylon / 13% Olefin / 3% Spandex
Specialized BG Dual Gel Gloves
$34.99
Our Body Geometry Dual-Gel gloves are all about comfort. They feature strategically placed gel pads throughout the palm to alleviate hand fatigue by relieving pressure on the ulnar nerve. This design also comes with the added benefit of minimizing hand numbness, as well as reducing many other negative effects that come as a result of road vibrations. Breathability has also been accounted for at the back of the hand, while a secure fit is ensured by a contoured Velcro closure. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort - Body Geometry Dual Gel padding uses two layers of gel that provide exceptional impact and vibration damping without compromising grip - Combination of breathable mesh at the upper and soft Lycra make for a durable and comfortable top of hand - Soft and absorbent Microwipe thumb brushes away sweat with ease - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves - Reflective elements increase your visibility to motorists in low-light conditions
Specialized BG Grail Gloves
$18.00 - $40.00
Looking for the perfect combination of handlebar feel, grip, and comfort? Your search is over. You've found the Specailized Grail. The Grail features a synthetic leather palm with a minimal teardrop shape and the Equalizer gel pad to create a uniform surface. This pad protects sensitive nerves and arteries in the center of the hand to reduce numbness and fatigue. They feature a soft, breathable high stretch mesh top and a soft and absorbent thumb wipe surface. And, the Grail has a slip-on cuff that fits comfortably without inhibiting movement. Slip on the Grail and enjoy the ride.
Specialized BG Grail Gloves
$34.99
Featuring a proprietary pad system designed by Dr. Kyle Bickel M.D., our Grail gloves are ergonomically designed for the best possible fit and protection. They're scientifically tested to help reduce hand numbness by improving circulation and equalizing pressure in the soft tissues of the hand. Even further, you'll find a durable synthetic leather palm, breathable mesh at the top of the hand, and our acclaimed Equalizer gel padding at the palm. - Clarino synthetic leather palm provides durability without sacrificing bar-feel. - Scientifically proven Body Geometry Equalizer gel pad distributes surface pressure over the hand, and this creates unrestricted blood flow enhancing overall hand comfort. - Tapered, slip-on cuff gives you a clean, sharp, and minimalistic construction for unrestricted comfort. - Breathable mesh upper is soft, comfortable, and made from high-stretch materials. - Soft and absorbent Microwipe thumb brushes away sweat with ease.
Specialized BG Sport Gel Gloves
$24.99
Comfortable, economical, and performance-driven, the Body Geometry Sport gloves are the perfect first-choice for riders more focused on comfort and a good time than setting records on every ride. They feature strategically placed gel pads throughout the palm, with additional foam padding in key contact areas. This combination ensures that you'll experience minimal hand fatigue from vibration, so you get more comfort and less pain. - Synthetic suede palm is made from a thin microfiber to combine durability with exceptional grip and comfort. - Body Geometry Sport Gel padding uses gel and foam padding in key contact areas to damp vibration and provide exceptional comfort. - Soft and absorbent Microwipe thumb brushes away sweat with ease. - Breathable upper mesh gives you enhanced breathability. - Contoured Velcro wrist closure offers easy adjustment and entry/exit from the gloves. - Reflective elements increase your visibility to motorists in low-light conditions.
Specialized Deflect Comp Shoe Cover
$64.99
Mother Nature is always in flux, but mankind is both smart and adaptable. In other words, whenever she changes her mood, we always have the right tool for the job. And when that job is protecting against blustery, cold conditions, the right tool is our Deflect Comp Shoe Covers. Compared to our Element line of shoe covers, Deflect places more of a focus on wind resistance, so you'll find a stretchable construction with lightweight insulating properties. And to make getting in and out of the covers easy, we also included a rear zipper. - Deflect fabrics feature a good amount of stretch and a brushed back interior to ensure a light level of insulation. - Abrasion-resistant bottom and toe panels increase the lifespan. - A universal cleat opening makes these covers compatible with either road or mountain shoes. - Reflective elements. - Rear Velcro closure.
Specialized Deflect Gloves
$39.99 - $40.00
When it's chilly and windy, it's hard to do much better than our Deflect gloves. They include a wind-resistant softshell upper that's paired with a suede palm in order to provide protection from the elements and a firm, comfortable feel at the bars. - Wind-resistant softshell upper staves off wind and chilly weather. - Hydrophobic Ax Suede palm ensures a confident grip with the bars. - Wiretap touchscreen compatible for easy use of smartphones. - Padded palm reduces hand numbness. - Slip-on cuff reduces bulk and provides a snug fit. - Reflective details enhance your visibility to motorists in low-light conditions.
Specialized Deflect Hybrid Jacket
$130.00 - $140.00
Jackets can be notoriously wimpy, only possessing enough power to slightly deter the elements. Well, with the arrival of our exceptionally versatile Deflect Hybrid Jacket, those days are over. The Deflect Hybrid jacket is constructed from our wind- and water-resistant Deflect material. This stretch-woven fabric protects against most conditions, and it allows for a complete freedom of movement while in the saddle. And furthering the weather protection, the jacket also includes wrist seals to stop water from seeping up the sleeves and a drop tail to deflect wheel-spray. To add to this jacket's versatility, it features fully removable sleeves. Essentially, this allows you to toggle back and forth between using it as either a jacket or a vest. And to make sure that you'll always be at the ready, the jacket easily packs itself into its rear pocket in order to fit nicely into a jersey pocket. - Deflect is a stretch-woven fabric that's wind-resistant, water-resistant, and highly breathable. - Packable design allows the jacket to be easily packed into its own zippered back pocket, making it ideal for carrying it with you when you're unsure on the weather. - Two-way front zipper creates customizable venting options on-the-fly. - Removable sleeves convert jacket to vest, increasing its versatility and usage capabilities in various climates and conditions. - Wrist seals prevent wind and water from creeping up at the arm openings. - High-visibility drop tail blocks wheel-spray, and reflective elements increase your visibility to motorists in low-light conditions. - Adjustable drawcord hem allows you to dial-in the fit and block-out the elements on-the-fly. - Bluesign-approved fabric. - Deflect UV 50+ protects the skin against harmful UV rays. - Standard Fit is generous and comfortable, while allowing ample room to layer underneath. - Fabric weight: 148g
Specialized Deflect Wind Jacket
$119.99
Typically, this packable jacket category has been dominated by lightweight ripstop fabric pieces that provide good wind and spray resistance, but a whole lot of flapping and noise. Our goal was to give you everything you need, without sounding like a flag in a breeze. We engineered a stretch fabric that conforms to your body, providing a quiet ride, while providing wind resistance. To resist spray, we treat the front panel fabric with a durable water repellant coating, while leaving the back panel fabric untreated to increase breathability. The jacket balls up into a fist size ball. - Deflect is a lightweight stretch woven fabric that's wind-resistant, water-resistant, and highly breathable. - Suede zipper shield protects your chin from abrasion. - Lightweight fabric and minimal construction allow the jacket to be packed into your jersey pocket when it isn't needed. - Full-length front zipper allows for easy ventilation when your efforts heat up. - Partial elastic at the waist and wrists seal out the cold. - Deflect UV 50+ protects your skin from harmful ultraviolet rays. - Form Fit closely and precisely conforms to the curves of the body, ensuring an unrivaled level of fit. and comfort, while still allowing room for a jersey or base layer underneath - Fabric weight: 49g
Specialized Element 1.0 Jacket
$150.00
In the shoulder seasons, you'll find that conditions are far from ideal, but not so intense that you'll form icicles on your beard whiskers. In these times of year, you'll find a solid minimalist jacket, like our Element 1.0 Jacket, will be the ideal piece for your ride. The jacket is made from our Element Soft Shell material, which is both wind- and water-resistant, as well insulating. And as the 1.0 iteration of this jacket, this fabric is used throughout in order to provide coverage and protection from the elements where it's needed most. The fabric is also extremely lightweight and malleable, so you'll experience the perfect amount of stretch in all of the right places throughout the motions of cycling. Its use equates to a lightweight, minimal barrier between you and the elements, which is perfect for fair conditions or any fall/winter riding at a hard pace. The Element 1.0 also includes additional weather-fighting properties, like a pop collar that prevents unwanted chills and moisture from entering the jacket via the neck opening. And lastly, three rear expansion pockets and one zippered security pocket at the back handle storage duties. - Element Soft Shell knit fabric is used throughout, providing exceptional levels of insulation and breathability, while also being quite adept at resisting both wind and water. - Three standard back pockets and zippered back security pocket provide ample room for storing your essentials. - Pop collar seals out the cold and adds a little extra protection from the elements. - Reflective elements increase your visibility to motorists in low-light conditions. - DeflectUV 50+ protects the skin against harmful UV rays. - Form Fit provides a second-skin feel without inhibiting movement or flexibility.
Specialized Element Shoe Covers
$69.99
For a little extra protection in the cold for your toes, slip on a pair of the Element Shoe Covers—they're the perfect winter accessory to ensure your feet stay warm and dry. - Soft Shell fabric provides resistance to both wind and water, without sacrificing anything to breathability, comfort, or layering ability. - Rear zipper closure securely blocks the elements from infiltrating the covers, while also easing entry and exit. - Abrasion-resistant bottom and toe panels increase the covers' lifespan. - Universal cleat opening means that the covers are compatible with both road and mountain shoes. - Reflective elements increase your visibility to motorists in low-light conditions. - Fabric Content: MAIN: 44% Polyester, 38% Nylon, 14% Elastane, 4% PU; TOE & HEEL: 100% Polyester
Specialized Element Windstopper Shoe Covers
$69.99
If you've never experienced the pain of riding with ice blocks for feet, consider yourself lucky. For the rest of us, however, it's a feeling that we'd be happy to never experience again. But without pieces like our Element WINDSTOPPER Shoe Covers, history is doomed to repeat itself this winter. Now, you almost certainly know the name "WINDSTOPPER Soft Shell," as it's synonymous with unrivaled protection and quality—and this is for a good reason. It provides amazing levels of wind and water resistance, without sacrificing anything to breathability. This means that your feet are going to stay warm and protected, not wet and clammy. And with abrasion resistance at key points of the construction, you'll be receiving these warming advantages for seasons to come. - Gore WINDSTOPPER Soft Shell provides resistance to both wind and water, without sacrificing anything to breathability, comfort, or layering ability. - Rear zipper closure securely blocks the elements from infiltrating the covers, while also easing entry and exit. - Abrasion-resistant bottom and toe panels increase the covers' lifespan. - Universal cleat opening means that the covers are compatible with both road and mountain shoes. - Reflective elements increase your visibility to motorists in low-light conditions.
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